Think White

So, Adidas presented a challenge recently via its poster contest ‘Think White’ for their uber elegant Stan Smith shoes endorsed by the legendary tennis champ Stan Smith.

When I saw the ad for this contest, I knew I had to participate. However, the thought gave me jitters as I knew that my work will be competing with the best minds in the creative field. Just to give you a background, although I’m creatively inclined, I work as a Client servicing manager and am still learning the basics of AI and Photoshop hence I asked my friend cum colleague Unmesh to help me with the layout.

So this is my entry: Every sports shoe brand focuses on the strength and performance of the shoes and very less importance is given to its beauty in any communication. So when I came across the shoes, the only thought that came to my mind was, ‘Wow, this is so beautiful, so elegant’. And hence I decided to focus on the beauty aspect of the shoes. As the brief was ‘Think white’, I decided to have a unique take on it. I personified the shoes so as to say that, ‘shoes so beautiful that it inspires nature’. Since the shoes were launched in 1973, I added that bit to the communication as well. I showed a beautiful white quilled butterfly emerging from the shoes. This butterfly took me around 5-6 hours and was completed over-night. I added green tinge to it to show that it is inspired by the shoes.

The final poster:



The sketch:



The final design:

Final quilled design










Close up of the work:





I’m not sure whether I would win, but I was more than happy about participating in this challenge. I’m also putting this as my entry for the Pratvam Progs contest. Hope I win at least one 😉

Would be very happy to hear from you about my work. Do share your feedback 🙂