Think White

So, Adidas presented a challenge recently via its poster contest ‘Think White’ for their uber elegant Stan Smith shoes endorsed by the legendary tennis champ Stan Smith.

When I saw the ad for this contest, I knew I had to participate. However, the thought gave me jitters as I knew that my work will be competing with the best minds in the creative field. Just to give you a background, although I’m creatively inclined, I work as a Client servicing manager and am still learning the basics of AI and Photoshop hence I asked my friend cum colleague Unmesh to help me with the layout.

So this is my entry: Every sports shoe brand focuses on the strength and performance of the shoes and very less importance is given to its beauty in any communication. So when I came across the shoes, the only thought that came to my mind was, ‘Wow, this is so beautiful, so elegant’. And hence I decided to focus on the beauty aspect of the shoes. As the brief was ‘Think white’, I decided to have a unique take on it. I personified the shoes so as to say that, ‘shoes so beautiful that it inspires nature’. Since the shoes were launched in 1973, I added that bit to the communication as well. I showed a beautiful white quilled butterfly emerging from the shoes. This butterfly took me around 5-6 hours and was completed over-night. I added green tinge to it to show that it is inspired by the shoes.

The final poster:

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The sketch:

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The final design:

Final quilled design

 

 

 

 

 

 

 

 

 

Close up of the work:

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I’m not sure whether I would win, but I was more than happy about participating in this challenge. I’m also putting this as my entry for the Pratvam Progs contest. Hope I win at least one 😉

Would be very happy to hear from you about my work. Do share your feedback 🙂

C.A.R.N.I.V.A.L

C.A.R.N.I.V.A.L

My latest creation, a quilled carnival mask 🙂 This is my entry for the Handmade n Beyond Carnival contest.

Here I have tried my hand in paper cutting along with stone setting and of course quilling. I wanted the mask to look glamorous and thus crystals did the trick for me. I have also used feathers for embellishment.

So what do you think? It does justice to the theme?

Awaiting your comments 🙂

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CACTUS and COLORS

This post has been long over due as I was waiting for my friend to send over the pictures to me.

So this was a gift for Cactus, a company which is very close to my heart because I started my career there and also because I met my husband there 🙂

So this is a quilled typography of the brand logo which I decided to gift them at their annual party. Here I have used the company logo and used the colors of the 6 values (integrity, excellence, trust, fun, communication and innovation) to create the design. The idea was to show how the six values are an integral part of Cactus culture.

The 1st Draft - Typo of the company logo

The 1st Draft – Typo of the company logo

 

 

 

 

 

 

Completed Typo

Completed Typo

 

 

 

 

 

 

Presenting the quilled frame at the party

Presenting the quilled frame at the party

 

 

 

 

 

 

Presenting the frame to the owners of the company Mr. Anurag Goel and Mr. Abhishek Goel at the party. (That’s my husband and me on the right hand side)

@ Cactus Office, Mumbai

@ Cactus Office, Mumbai

 

 

 

 

 

 

 

 

The frame now resides in the Cactus Mumbai office 😀

Thank you so much for appreciating our gift and displaying it in your office, Cactus!

They loved the frame, what about you? Let me know 🙂

Tulips all the way!

My entry for the Welcome Spring – Handmade Floral Creations Contest by Creative Box.

I looked at this opportunity to quill some more 😉 I can never ever get tired of quilling 🙂

So this is what I did. I hand drew the tulips and then, painted them. (This is the 1st time I have painted my sketch before quilling) and I’m happy with the result. Post that I started using strips of paper to give the entire bloom a shading effect.

This is how it looked after the first flower was completed. 

 

After finishing the flowers, leaves and stems, I thought of adding another twist to the creation. I spray painted the entire creation in hues of red, pink and green to give it a colorful effect. 

This is how the piece looked before spray painting:

This is how the final piece looked after spray painting.

 

 

This is now on its way to get framed. What do you think about this creation?

Let me know 🙂

Thanks for dropping by my blog.